Branding and Advertising for Greensburg YMCA
During my time as the first Marketing Coordinator for the Greensburg YMCA, I created a full company rebrand in conjunction with modern advertising initiatives. Though analyzing current marketing, I was able to design a full marketing schedule for organization, utilize digital marketing more, and reach new and broadened audiences through my approach.
My primary focus was appealing to the most diverse customer range to attract new members. Through design choices, I increased visibility to underserved populations and develop an inclusive environment. I saw a need for direct to consumer printed collateral to relate to the members who did not utilize social and email marketing, while improving ad design and frequency on social platforms to reach the more tech-savvy set.