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Westmoreland County Industrial Development Co

Rebranding and communication design for the Industrial Development Corporation of Westmoreland County

As part of an initiative to revamp WCIDC's current marketing collateral, I created a full redesign of all physical advertising for the company. This included creating new press advertising for regional publications including Developing Pittsburgh and the Pittsburgh Business Times. Additionally, I created visual maps, website updates and maintenance, real-estate listing digital collateral and signage. I also served as communication manager of all press releases, social media, community outreach, and photography.

WCIDC is a branch of Westmoreland County local government that specializes in industrial park development, business outreach, and revitalization. They work to revamp blighted land and underutilized spaces to turn them into modern plots for new and existing business ventures.

Project Details

Publication Advertising

During my time with WCIDC, I created full-spread, single page, and advertising block ads for several regional publications including Pittsburg Business Times, Developing Pittsburgh, and other featured withing
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Web & Social Media Advertising

Full redesign of social media strategy and website content.
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Real-Estate Listings

Redesigned listings and photography to better attract online and print viewers to real-estate openings.
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Maps

Technical map design and key features to update and stylize the current park maps.
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