Westmoreland County Industrial Development Co
Rebranding and communication design for the Industrial Development Corporation of Westmoreland County
As part of an initiative to revamp WCIDC's current marketing collateral, I created a full redesign of all physical advertising for the company. This included creating new press advertising for regional publications including Developing Pittsburgh and the Pittsburgh Business Times. Additionally, I created visual maps, website updates and maintenance, real-estate listing digital collateral and signage. I also served as communication manager of all press releases, social media, community outreach, and photography.
WCIDC is a branch of Westmoreland County local government that specializes in industrial park development, business outreach, and revitalization. They work to revamp blighted land and underutilized spaces to turn them into modern plots for new and existing business ventures.