Westmoreland Museum of American Art
Community outreach efforts focused in design, education, and involvement marketing the museum and museum shop.
During the COVID-19 pandemic outbreak, the Westmoreland Museum of American Art sought to expand the museum experience into the virtual space while they could not operate physically. During this time, I had the opportunity to create virtual experiences through design and media creation, a virtual blog, and digital event coordination. Additionally, I stepped into the role of digitally marketing the Museum Shop to promote independent artists, their products, and the museum experience while in-person shopping is limited.
The Westmoreland Museum of American Art focuses on promoting independent creators and artists and educate the public in a safe and inspiring space. The Westmoreland works to maintain and advance the museum experience for all visitors.
Project Details
Museum Shop Marketing - Photography
As a campaign to market the Museum Shop, I worked to create modern content for social media and website use. I planned, produced, and edited photography content used on various social and web outlets, that focus on promoting artists and their products.
Museum Shop Marketing - Video Content
As a campaign to market the Museum Shop, I worked to create modern content for social media and website use. I planned, produced, and edited video content used on various social and web outlets, as well as use in virtual events that showcase the Museum Shop experience and featured products.
Virtual Coloring Pages
I designed and created coloring pages inspired by pieces in the Museum collection as a way to reach out to children and adults while from the comfort of the home.
Community Outreach Efforts
During the COVID-19 pandemic, I worked to implement a virtual experience that focused of a virtual blog, online art classes, digital events and community outreach efforts to better interact with the public during this challenging time.