They say if you love what you do, you'll never work a day in your life. I originally went into design because I have always been a studio artist. I began my career and fell in love with the psychology behind great design and how it has a direct impact on brand's successes. Profits rise where identity and recognition were more of a focus. It was inspiring to see how visual design could benefit the market.

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But as I grew my portfolio and began working my way up in the industry, I realized my experiences were teaching me less about successful design and more about how NOT to advertise a company. Either businesses were too set in their ways that they were failing to see that their faults lay in not recognizing what the modern consumer wants and need, or they were so worried about making profit that they were failing to see that they were neglecting their internal team. 

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If you want something done right, you have to do it yourself. I left the industry to start a mission: Reinvent the industry and help companies grow through design. I started DDR Design Co. in the hopes of creating an innovative approach to the design industry. Mixing together consumer satisfaction with modern approaches to traditional advertising, we have a recipe for success.

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-Darrah D. Resnick